Harrold v. Levi Strauss & Co.

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Plaintiff claims that she entered into a credit card purchase from defendants, which did not involve mail order, shipping or cash advances, but that she “was asked for personal identification information, in the form of her email address, by defendants’ employee attending to the transaction.” Plaintiff provided the requested personal identification information, which was entered into the electronic sales register at the checkout counter adjacent to both defendants’ employee and plaintiff.” The amended complaint alleged violation of the Song-Beverly Credit Card Act, Civil Code 1747.08, which provides that: [N]o person, firm, partnership, association, or corporation that accepts credit cards for the transaction of business shall . . . request, or require as a condition to accepting the credit card as payment in full or in part for goods or services, the cardholder to provide personal identification information, which the person, firm, partnership, association, or corporation accepting the credit card writes, causes to be written, or otherwise records upon the credit card transaction form or otherwise.” The trial court declined to certify a class in plaintiff’s suit. The court of appeal affirmed, agreeing that does not prohibit the collection of personal identification information once a credit card transaction has been concluded. View "Harrold v. Levi Strauss & Co." on Justia Law