Candelore v. Tinder, Inc.

Plaintiff filed suit one behalf of himself and a putative class of California consumers who were over 30 years old when they subscribed to Tinder Plus, alleging age discrimination in violation of the Unruh Civil Rights Act and the Unfair Competition Law (UCL). Specifically, plaintiff alleged that the higher price Tinder charged its customers who were over 30 years old for the Tinder Plus service was discriminatory. The Court of Appeal held that the discriminatory pricing model, as alleged, violated the Unruh Act and the UCL to the extent it employed an arbitrary, class-based, generalization about older users' incomes as a basis for charging them more than younger users. The trial court erred in sustaining the demurrer where nothing in the complaint suggested that there was a strong public policy that justified the alleged discriminatory pricing. Accordingly, the court reversed the judgment. View "Candelore v. Tinder, Inc." on Justia Law